Digital marketing is the process of promoting a business, its products and services via digital channels like social media or websites. However, to master this art of increasing one’s online presence, one needs to have an expert guide around. Don’t worry even a bit if you are struggling to learn the correct way of marketing digitally. This blog will explore how you can become a digital marketer and boost your sales along with real-life famous digital marketing examples! So, let us dive in together.
Why Start Digital Marketing?
You must be thinking why digital marketing is suddenly on the boom when the big names around you created an empire without internet. Well, changing times bring transforming trends, isn’t it? Which is why marketing and advertising your business online is crucial for it to reach the right people.
Furthermore, it is not only flexible and gives scalable success, the digital marketing process also makes it extremely easy to meet your audience and being always available for them with your goods and services.
Now that you are aware why is digital marketing important, let us move on to explore the step-by-step manual to start with digital marketing in the next section.
How to Do Digital Marketing like a Pro?
When it comes to increasing a brand’s online visibility, it is better to move step by step. Read further to know what you need to do become an advanced digital marketer:
Step 1: Define Your Goals & Identify Your Audience
It always helps to first know what you want! In terms of goals, you can set a net at 40% increase in website traffic and/or 300+ leads within a month. Additionally, it can also be that you wish to measure your SEO success in sales say, a boost of 20% in online sales.
Furthermore, determine the people, group, community, age, gender, or location you are targeting. This will help you choose the correct digital channels to reach them first. For instance, if your target audience are middle-aged people, then website and email marketing are better options than social media channels.
Step 2: Conduct Keyword Research & Choose the Right Channels
“A successful digital marketer knows what their brand offers and to whom!” This knowledge further helps them reach the exact audience and output within set amount of time. To know your users is to know what keywords they search for on search engines when they need your services or goods. Yes, you can also call them digital marketing trends! To understand this, you will have to do a thorough keyword research and then plan content campaigns.
Moreover, as there are several types of digital marketing techniques, you have to identify which suits best for your audience. It could be SEO, pay-per click, social media handles, email marketing, etc.
Step 3: Create High Quality Content with Convincing Offers
Once you have chosen the channels to start your digital marketing campaign on, draft content that conveys your brand’s message loud and clear. This can be in the form of blogs, articles, videos, social media posts, and even emails. Make sure what you post online solve a problem or two that your audience is facing.
Ensure that each pop-up and every single heading is clear, concise and compelling. Learn to make convincing and unique CTAs (Call to Action) and tag line, respectively that forces your customers and users to remember you.
Step 4: Launch Campaigns & Track Their Success
When you are ready with your content, get ready to launch your campaigns on the channels you chose. Use online analytics tools to keep track of the progress of each of them. They help you measure it through clicks, impressions and conversion rates.
Further, run A/B tests for various headlines, images and audiences. Take a look what works best and then double it down.
Step 5: Optimize Content & Retain Customers to Build Loyalty
Based on the campaigns data, identify which ones are underperforming. Optimize them to suit the needs of your users. Besides, focus on being creative while approaching your users. After you inculcate your creative self and modify the content as per requirement, make sure you scale the ones that give you good ROI or return on investment.
Finally, there comes the time when you realize that digital marketing campaigns do not stop at your first sale. A series of such optimization and updates is required to stay relevant among your customers. To build a chain of loyal customers, one has to build brand advocacy.
Some of the top brands in the world have made their mark by such advertising tactics. Let us have a look at some of them in the section below.
Real-World Digital Marketing Examples to Learn From
Here are a few digital marketing campaigns that left the world speechless:
1. Nike
A 2020 campaign showing a split screen montage of athletes worldwide, connecting hearts emotions and perspectives.
2. Coca Cola
They launched a series of beverage bottles with peoples’ names written on it. They amplified it via social media channels and encouraged people to find their names.
3. Dove “Real Beauty Campaign”
This one involved real women and even mothers instead of models. Dove used emotional storytelling to shape people’s perspective over the beauty industry being thoughtful which helped bring thousands of loyal customers.
4. Airbnb
Another storytelling example that showcased the guest experiences through social media, YouTube, and blogs showing the authenticity and hospitality of hosts connected with Airbnb.
5. Spotify “Wrapped”
Annually, Spotify gives every user a personalized listening summary that users eagerly share online. This is a great example of data marketing, using which Spotify is selling users a simple analysis of their own data.
Not only these are innovative and creative but also pretty interactive ideas to connect with the audience.
The above-mentioned ad campaigns highlight how important it is to relate with your audience while selling something. You might have noticed that it is not only the creative execution of these ads, but also strategic intent behind their launch. Our best digital marketing services intend to do exactly that! Our team refers to these examples and understands that digital marketing is not only about visibility but also creating a memorable experience. Something that the people would genuinely want to engage with! The identities, behaviors, and emotions of people are not easy to understand, add even harder to cater to. However, the examples above have done that in a beautiful manner.
“Here’s why digital marketing is the smartest place to start, and learn from real-world examples that perfected it. See how brands turned strategy into standout success!”
Wrapping Up!
To sum up, learning how to do digital marketing is crucial if you need your business to skyrocket in these times. As you know, every human is being made to glue their eyes on the screen. Thus, your brand has to shine bright on them to be visible. Our affordable digital marketing services ensure that your brand receives the attention it deserves. So, don’t wait for the right moment and call us today!
